1. I bought the Iriver clix over iPod because the complexity made it more desirable. The clix had a radio, recorder, video player, text reader, alarm clock, games, pod cast, sound system, and a timer. When I chose the clix, the iPod had less functionality then it did two years ago.
2. Complexity is justified when the features are popular and common. For example, a car is justified to have many controls because when you are driving you want to feel powerful. People expect that cars have radios, a cup holders, automatic systems , and a GPS systems.
Simplicity is most important after the product is purchased because if it is simple, then consumers will not be frustrated and confused when using the product.
3.
"Simplicity is only important in terms of use. If you bring a cellular phone without any features, no one will buy. Nowadays, a camera, music player, and internet is standard for any phone. The complexity is needed, but the ease of use is highly appreciated."-Dion
I find Dion's opinion very interesting because I agree with him. There seem to be a paradox when it comes to purchasing any type of cellular phone. Americans want simplicity but would never purchase a cellphone that does not have complex features.
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