Tuesday, November 11, 2008

The experience architect by Tom Kelley

1. The important points in the article is that design is have to physical but can be a experience. Experiences engages customers' senses and help them remember what a great time they had. Experience architects find ways to turn ordinary into something special. They turn commodity into an easier to use product. Finding the trigger points can make your business better than all your competitors.

2. Design of experiences and design of consumer products are similar because they focus on what customers want, and how to make their life easier. However, it is also different because an experience is a memory unless products which are physical.

3. I would design a karaoke party with 100 dollars. Everybody would be welcome to join and people can sing, eat and socialize with other people. I would need to burrow a lounge from a the college, some karaoke system.

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