Principles of Marketing

1. Design affects everything of marketing. For example, products and service are created as a experience for consumers, so they remember the brand as good. The most important elements are product and service production, type of marketing (person, place, ideas), branding, packaging, and customer service.

2. Branding and marketing involves promoting a good reputation for the company. Tom Kelley's design of experiences were used often in developing a brand. For example, companies try to form touch points that gives customers personal experience for brands. Personal experience such as spreading by the word of mouth, and talking to a sales clerk.

3. The brand K is noticeably to represent Kalamazoo. K letters usually come in orange colors with black background which can be seen really far away. The brand can be found in coffee mugs in Bigby's. Also, the hoodies and shirts have K written all over it. The bookstore has a lot of "K" in notebooks, pencils, umbrellas (colorful), and many more. Also the school signs are labeled K as well. Design reinforce K's brand because it is seen everywhere in the campus.